Twitter Opens up Moments to more creators
When things happen around the world, people come to Twitter to see, experience and comment about what’s happening as it unfolds. The stories and voices aren’t always expressed through a single Tweet – they unfold across multiple Tweets and involve various points of view. Twitter Moments allow people to capture and experience richer stories reflecting the diversity of Tweets that, together, make Twitter so powerful.
To date, Moments have been created by twitter curation team and a selected group of publishing partners but it’s always been the social media giant goal to open up this creative canvas to more people.
Today,Twitter shared on its moment page " we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone".
Today,Twitter shared on its moment page " we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone".
By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories.
Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events.DeRay MckessonCivil Rights Activist
At VaynerMedia, we’re all about marketing for the year we live in and testing new products. We’re excited about the new ability to make Moments because it provides our brand partners with a great opportunity to seamlessly integrate into how real-time culture is being consumed today.Steve BabcockChief Creative Officer, VaynerMedia
https://twitter.com/Budweiser/status/762782254972014592
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